Polaroid gets a digital facelift

The company's newest addition is the Polaroid Z340, which revamps the classic experience with new capabilities that include instant editing, video and perhaps the most radical change: seeing the image before printing it.

Polaroid (yes, the company still makes instant cameras) showed its PolPic 300, which takes business-card sized photos

Polaroid Chairman of the Board Bobby Sager speaks during the unveiling of Polaroid Grey Label by Haus of Gaga window display at the Bloomingdale's 59th Street Flagship on May 26, 2011 in New York City

This Thursday, Jan. 7, 2010 file photo shows Lady Gaga as she appears at the Polaroid booth to announce a partnership during the Consumer Electronics Show (CES) in Las Vegas. Celebrities like Lady Gaga have helped bring bring headwear back into fashion.

Lady Gaga displays the GL30 Instant Digital Camera as she unveils the Polaroid Grey Label of products she co-designed at the 2011 International Consumer Electronics Show at the Las Vegas Convention Center 

Lady Gaga, right, describes the new Polaroid GL30 instant digital camera with Chairman of the Board Bobby Sager, during the Consumer Electronics Show, Thursday, Jan. 6, 2011 in Las Vegas. Lady Gaga is Polaroid's creative director.

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